My Interview with "Literary Gumbo"

I recently had the pleasure of being interviewed once again by Fred Klein, host of TV Santa Barbara's show Literary Gumbo, which is a weekly look at the world of writers and the publishing industry. It's always such a joy to sit down with Fred, who was director of marketing at Bantam Books Publishing House for many years.

During our conversation, we got to talk about all the recently released and forthcoming books through Weeping Willow Books – both my books and those of my clients – including:

I hope you enjoy your taste of Literary Gumbo. You can watch other Gumbo author interviews here.

The Publishing Times, They are A-changing

Recently one of my clients read on Facebook that I had gotten an agent for my memoir.

“I’m curious about where you stand today on the subject of self-publishing vs. the traditional route,” he wrote. “Your advice to me a couple of years ago was this: Turn to self-publishing when the other options have been exhausted. It was good, clear advice, and I’m glad I followed it and got an agent rather than self-publishing. But the landscape has changed since then. Would you give the same advice today?”

Hmm. In a word, no.

When I started to write my memoir five years ago, the publishing world was a very different place. Self-publishing was still widely considered the last resort for authors who couldn’t get a legitimate publisher to consider their work. I’ve worked with other writers for all this time as a writing coach and developmental editor, and two years ago I was still telling my clients to try the traditional route first. Today the options are so compelling and vast, I am advising my clients to consider all options, including self-pubbing from the outset.

The publishing industry is as uncertain today as at anytime in recent memory. Certainly debut authors have a harder time of it, particularly novelists. But there are so many new, innovative avenues to successful publication now that I wouldn’t hesitate to recommend self-pubbing first.

Interestingly, a recent study found that “hybrid” authors – those who publish both traditionally and as self-published authors – are making more money than either traditionally pubbed authors or self-pubbed.

Even so, when I finished my memoir, I was determined to try the traditional route first. I know a number of agents, and one in particular had encouraged me to write my story all those years ago. I had little more than a very rough first chapter then, but he read it and said, “Keep writing!” Over the ensuing years I approached the work intermittently, until two years ago I decided to pursue an MFA in creative writing, and I made my memoir my thesis. That was the key for me; just the motivation I needed to stay at it. Last fall I spent a month in Costa Rica rewriting and finishing the book. In January, I sent the manuscript off to my agent friend. And … waited.

And waited some more.

After a month I emailed him and didn’t get a response. Keep in mind a query to an agent typically would not be answered for two to three months. But I knew this agent. So I decided to go ahead and submit the book proposal to other agents. I had a good query letter. I made a list and sent it out to about 15 agents.  And … waited.

It was an exquisite lesson for me in patience and in learning to follow my own advice to my clients: Wait. Send out more queries. Don’t despair.

Man, we do, though, don’t we? Despair? Writers are champions at despair.

I finally got about a half-dozen responses, all of them very positive about the manuscript, but nearly all said they didn’t think they could sell it to a traditional publisher. I’m not a celebrity, and while I’m fairly active on social media, I don’t have the kind of platform they seek (meaning tens of thousands of friends on Facebook and followers on Twitter). Most said the memoir market has become oversaturated. While memoir sales have slowed down, it’s still a pretty robust genre, but that’s the conventional wisdom in the industry right now.

Thank goodness for my agent friend, my original cheerleader. He finally did read it and called me. He loves it. So, I am thrilled, but also going into this process with clear eyes. It’s only a first step. There’s no guarantee that an editor will love it as much as my agent does. We’ll have to discuss strategy and how long to try to sell it to a publisher. If, ultimately, it doesn’t sell, I will have to make a choice. Self-publish then? Absolutely.